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Search Engine Optimisation / Optimization - SEO Courses

Optimise means optimise for us. At Anysubject, we don't promise No1 status for no work, what we do is show you how to make the best of what you have by teaching you how to plan a search engine optimisation campaign. Would you go to a new client's offices in your gardening clothes? Of course not. So, why would you do anything other than present your website in the best possible light. This tenet is the basis of our SEO course.

Optimisation is always changing - this is what the SEO companies rely upon. We will guide you through the process using plain language and straightforward suggestions as to how to get the best out of your website.

Please note we do not promote deception. Deceit will catch you out - that is not the way to get to the top AND STAY THERE.

After having received your order, we spend time going through your site looking at its structure and the ways in which it can be optimised. We look at your competitors too. We then come back to you and arrange a mutually agreeable date (weekends only) upon which to train you in search engine optimisation.

No previous knowledge of optimisation is required - in fact preconceived notions can be the biggest problem. The course lasts typically 6 hours and is conducted by web-broadcast so you will need a webcam or microphone.

Afterwards you may contact the tutor again for odd elements of clarification or book further time as you wish.

By teaching you the basic search engine optimisation skills, we save you a fortune on the fees a company doing it for you would charge. For example, why pay someone else top-dollar just to change the position of some text on a page or to type in half a dozen words? This is not magic, it is just about good presentation!

Having said that, it has taken the course tutor 2 years of hard work to personally acquire the knowledge to tackle Search Engine Optimisation on a professional basis. He has guided and groomed his site to the top positions through hard work and application - not through some clever chicanery which will see you kicked off of the internet next week. The message is all about content, presentation and applying your effort in the most productive areas.

With millions of new sites opening annually, the search engines are sitting back to watch whether you sink or swim. Alternatively you can pay a small fortune for pay-per-click campaigns that get you to the top end as long as you keep writing out the cheques. Just when you least needed the drain on your capital, you have to shell out most. How much nicer it would be to get to the top end without having to pay and how much better to know how to stay there too!

Precisely what is covered in our SEO training obviously depends upon what your website and your company needs however the following constitutes typical things we would cover on your Anysubject Search Engine Optimisation Course.

Search Engine Optimisation / Optimization Course

  • Examine and re-organise the website structure

  • Separating the functions of the 4 different types of web-pages

  • Ranking and position

  • Tags and descriptions

  • Page content - hard copy - accuracy, presentation, positioning

  • Key pages

  • Compliance for handicapped people and old-format browsers

  • Keeping it web-friendly

  • Naming pages to your advantage

  • Linking pages - external and internal links

  • Frames

  • Links and anchor text

  • Spotting a trouble site and keeping clear of them

  • Writing an opt-in newsletter

  • New pages to bring in more business

  • Help service

What we do is show you how to get taken seriously by the search engines. Accordingly we are looking to tutor site managers who appreciate that hard-work is the best guarantee of success. Although we can't make that hard work easy for you, we can maximise its effects.

The SEO course typically takes 6 to 8 hours to complete and runs at the weekend. The cost is £560 or US$1000 (VAT is applicable to EU clients) strictly payable in advance but refundable in full if you express your dissatisfaction during the course and terminate the tuition. The same knowledge would take you years to acquire - this is a bargain for those who want to be independent or who can't afford the attentions of a search engine optimisation company.

This is what one of our clients had to say - he has just set up his Dating Site:

"Thank you very much for yesterday!!!! What a long day, but I learnt so much, SO MANY THANKS AGAIN. .... I have started to do some of the alterations already but it will take time sadly!!!

I have read the alterations that you did for me to my writing and I am very impressed!!!! WOW what a difference.

It looks great SO A BIG THANK YOU FOR THAT."

We also offer a proofing service - whereby we can check the spelling and grammar (UK or US) of your site or even re-write the pages for you.

To find out more - send an email to clive @ online-tuition-lessons.com to receive a quotation detailing how we might improve your search engine position. Please include the URL of your website when enquiring about our SEO course.


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Clive & Damaris West

 

All material copyright of Clive West and Damaris West 2007/8 and not to be used or reproduced without written permission.

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