Learn Hong Kong customs and
Hong Kong business culture before doing business in Hong Kong.
Made in Hong Kong? You will be if you follow these
rules of etiquette.
Doing Business in Hong Kong by :
Neil
Payne
A British
colony until 1997, Hong Kong is now a special administrative region overseen by
China. Under this title Hong Kong is guaranteed by the Basic Law to have a
relatively high degree of autonomy under the policy of "One Country, Two
Systems". For instance, Hong Kong retains its own legal system, currency,
customs policy, and immigration laws but when it comes to defence and the
diplomatic relations these are the responsibilities of the government in
Beijing.
Cultural Influences
For those doing business in Hong Kong it is important to note that the major
influence on the business (and social) environment is that of the Chinese. The
Chinese population are primarily drawn upon the five major groups of Southern
China: 1) The Cantonese, 2) The Fukkien, 3) Hainan, 4) The Chui Chow and 5) The
Hakka.
Meeting and Greeting
The traditional Chinese way of greeting is the bow; however as a foreigner doing
business in Hong Kong you would not really be expected to follow this protocol.
A simple handshake would suffice, possibly combined with a slight bow. Strong
handshakes are not really the norm and many Americans and Europeans have
commented on the limpness of the Chinese handshake.
If greeting a group it is important to greet the most senior member first. As a
hierarchical society it is important to constantly recognise seniority.
Most people you meet should be addressed with their title and surname. If you do
know of a professional title (President, Doctor, Engineer, etc) simply use Mr or
Mrs followed by the surname. It is always a good idea to try and find out if a
title is used.
You will soon notice when doing business in Hong Kong that many Hong Kong
Chinese who do business with foreigners will use a “western” name that is easier
for them to remember and pronounce.
Gift Giving Etiquette
Gift giving is part and parcel of doing business in Hong Kong. It helps
establish and maintain relationships. Gifts are always exchanged between
business associates at Christmas and Chinese New Year. A common gift is known as
hong boa. This is when a gift of money is given in a red envelope to children
and non-governmental staff. New bills are given in even numbers and amounts.
Gifts that are advised to avoid giving are clocks, books, blankets, anything
unwrapped or wrapped in blue and green hats. When gifts are received do not open
in the presence of the giver. When giving and accepting gifts use both hands.
Gifts should be reciprocated.
Entertaining
Entertaining is a critical part of doing business in Hong Kong. Restaurants and
banquet halls are usually where one will encounter an eight course meal over
which a new relationship is built or a business deal celebrated. In fact, a meal
can also be considered a gift so should be reciprocated.
Pay attention to seating etiquette. The guest of honour will always sit opposite
the host. The next most important guest will sit to the left of the guest of
honour; the third ranking guest sits to the right of the guest of honour.
Chinese tables are usually round and seat twelve people. The guest of honour
will sit furthest from the entrance. The host will sit closest the entrance;
this is to allow them to better deal with waiting staff.
Meetings and Negotiating
When meeting with a group of business associates always ensure to greet the most
senior member first and then the next senior, working your way down the ranks.
Before doing business in Hong Kong ensure you bring plenty of business cards
with you. These should be presented when meeting. It is a good idea to have one
side of the business card translated into Chinese (traditional script). Using
red and gold is considered auspicious. Present and accept business cards with
two hands and always inspect and comment upon cards.
Make sure you come prepared with materials and presentations as these will be
expected. Facts and figures are crucial as supporting evidence but will not be
the be all and end all. Remember whenever doing business in Hong Kong to always
keep calm, patient and modest in all your behaviour. Avoid confrontation or
aggression as this will lead to you losing face and causing a loss of face. Use
language diplomatically at all times. Similarly try to avoid directly saying no
to anyone, try and use alternative expressions such as, “I will see”, “I will
try” or “It may be difficult.”
Negotiations can be long, protracted affairs as details are slowly poured over
and analysed. This is normal and rather than trying to add pressure see if more
details would be useful. Be aware that during negotiations a senior member of
the company may attend but simply as a ceremonial attendee. It is usually the
lower ranking attendees who will do the negotiations with you so pay most
attention to them.
About the author
Neil Payne
is Managing Director of Kwintessential, a UK-based consultancy providing
cross-cultural solutions to today’s businesses. They help companies doing
business with China in a number of ways including
China Cross
Cultural Awareness Training and
Chinese Translation Services.
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