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Some people are lucky enough, connected enough, or occasionally, sometimes
against all odds, clever enough, to make it to the Board of Directors of the
company with whom they have worked in and for.
They probably, unless they are a ‘junior member’ of the Board and still expected
to eat their ‘butties’ (sandwiches) at their desk, ( an atrocious ‘New Yorkism’
which unfortunately seems to have become a precedent in many companies
worldwide), get a pretty decent spot of lunch.
Many companies in the City of London run their own “in-house”
catering for very good reasons.
Trading information about what the particular company or law-firm, insurance
broker or shipping agent, stock–market or commodity trader is doing can only be
discussed in private, and the monetary size of the involvement prevents the
parties to any potential deal, perhaps negotiated over days, ‘entering the
public domain’, particularly public restaurants.
This is where discrete, competent,
corporate caterers enter the scene. They are there to ensure the perfect
atmosphere for business discussions to continue over a delicious lunch. There
should be no break in the briskness of trade, but at the same time, a little bit
of time taken to savour the delicacies that have, without your noticing, arrived
in front of you.
The truly good corporate caterer in these circumstances can make the difference
between the company making millions or not. It is a very special function.
Unobtrusive to an incredible degree, the expert chef and his one or two
assistants, who also act as waiters/sou-chefs/barman or lady/ will conjure-up
from their little rabbit-hutch of a ‘galley’ the most truly amazing food. They
have been to the very best markets during the morning to get the very best
produce for their dishes. They have marinated, prepared and pre-cooked these
commodities and ensured their delicacy.
Without noticing it, the visiting businessmen pick up a canapé of fresh foie gras
to go with their Chablis, try another very nice smoked-salmon and mascarpone
offering, munch through a bit of caviar with blinis, and instinctively reach for
the ice-cold vodka…. And they are all hooked!
Talk of business takes a second place to the olfactory pleasure they are
receiving. Now you have them really starving they are pretty much at your mercy,
particularly if the caviar and vodka keeps coming.
“Well, if we can sign this contract now, with your agreement of course, we can
have a ‘bit-of-lunch’. The smells of fabulous food have been wafting through
from the ‘galley’ for a while. Everyone is ravenous. The pens come out and you
can at last get the correct marks on the appropriate pieces of paper and make
your ‘significant profit’ on the deal.
Your foreign guests will probably demolish everything put in front of them (your
corporate caterers having read all about their culinary requirements well in
advance), and depart in a, possibly, orderly-ish manner, to their waiting car,
secreted by the Chairman’s private lift, to avoid any alcoholic ‘embarrassment’
of your guests to your staff.
Your company has not only made very good friends, but has made shed-loads of
money from the care and attention that your corporate caterers have paid to your
guests. They may have to do the same tomorrow for the Arabs or the Japanese or
the Sri Lankan gentlemen, so you make sure they are ‘very adequately provided
for financially’.
To be a good corporate caterer you have to want to please at any given function.
The rewards, if you are any good at it, can be tremendous.
Article Source: www.articlealley.com