Creative people tend to be free thinkers. Writers especially, generally speaking, are very unorthodox people, in the way they think, live and work. This can often not only be in our daily lives, but also extend to our work. Which brings us to today’s question: if you are writing genre fiction or anything for a specific audience, should you stick entirely to the conventions? Or can you reach your target audience/fit your genre whilst still putting your own spin on it?
Well, this puts you in a pickle that is familiar to most professional writers. Do you write exactly what your target audience wants, following the conventions of your genre to the letter, even if it’s not interesting or pleasurable to you? Or do you do follow your own rules, write what you want to write and enjoy a small (but very loyal) fanbase?
This entirely depends on where your interests lie in the bigger scheme of things. Do you want to write something purely because it will sell? Or does this sound more like selling out?
If you are aiming to one day make a living off of the books you write, then you will have to write something that is likely to sell well, no matter your feelings towards the genre or audience. If you don’t want it to be connected to your usual brand of writing, then use a pseudonym to disguise you. The only potential problem with this is having to market two different writers, which can be time-consuming. However, it may also turn out to be a blessing in disguise. If your ‘money-maker’ book gets popular and you find a lot of people following you (under your pseudonym) on social media sites, you can use this to your advantage to promote the writing you do for love, not money. It will just look like one writer recommending another writer to their fans – see? Sneaky, but effective. This way, you can draw in people who may not have discovered your writing otherwise and maybe even end up with a whole new group of fans!
So to conclude: conventionality usually (but not always) sells well, originality usually (but not always) doesn’t sell as well. A ‘Billionaire’ erotica e-book, for example, will sell better than a romance set in a space station. If the latter is what you like to write, then go for it. Always write what you love and believe in it. But writing the more conventional, popular stuff, even if you don’t like it, can aid your writing career in many ways if you are prepared to do it.